Ad breakdowns
Famous ads, second by second, on the brain
We ran well-known ads through v2neuro and published each one as a second-by-second breakdown. Each card states the steepest 3-second fall in the predicted response. Open one to explore the full curve and the 3D cortex.
Apple 1984
Predicted response falls 73% between 0:45 and 0:48, the steepest 3-second fall in the clip.
Open the second-by-second breakdown → Nike · 2020Nike: You Cannot Stop Us
Predicted response falls 36% between 0:31 and 0:34, the steepest 3-second fall in the clip.
Open the second-by-second breakdown → Old Spice · 2010Old Spice: The Man Your Man Could Smell Like
No 3-second window where the predicted response falls by 20% or more, so no fall is reported for this clip.
Open the second-by-second breakdown → Dollar Shave Club · 2012Dollar Shave Club: Our Blades Are Great
Predicted response falls 72% between 0:56 and 0:59, the steepest 3-second fall in the clip.
Open the second-by-second breakdown → Volvo Trucks · 2013Volvo Trucks: The Epic Split
Predicted response falls 59% between 0:34 and 0:37, the steepest 3-second fall in the clip.
Open the second-by-second breakdown → Squatty Potty · 2015Squatty Potty: This Unicorn Changed the Way I Poop
Predicted response falls 59% between 1:13 and 1:16, the steepest 3-second fall in the clip.
Open the second-by-second breakdown → Google · 2026 · Super Bowl LXGoogle Gemini: New Home
Predicted response falls 48% between 0:52 and 0:55, the steepest 3-second fall in the clip.
Open the second-by-second breakdown → e.l.f. Cosmetics · 2026 · Super Bowl LXe.l.f. Cosmetics: Melisa
Predicted response falls 66% between 2:02 and 2:05, the steepest 3-second fall in the clip.
Open the second-by-second breakdown → Salesforce · 2026 · Super Bowl LXSalesforce: MrBeast Vault
Predicted response falls 41% between 0:29 and 0:32, the steepest 3-second fall in the clip.
Open the second-by-second breakdown → MrBeast · creator videoMrBeast: 1,000 Deaf People Hear For The First Time
Predicted response falls 81% between 6:09 and 6:12, the steepest 3-second fall in the clip.
Open the second-by-second breakdown → NASA · explainer videoIs There Life on Mars? We Asked a NASA Scientist
Predicted response falls 44% between 0:47 and 0:50, the steepest 3-second fall in the clip.
Open the second-by-second breakdown →How to read these: every figure is a prediction for an average viewer, computed from the video alone. A fall is measured as a percentage of the level it falls from, and only reported when it clears 20% over 3 seconds.
Predicted group-average brain response from v2neuro, a model trained on fMRI recordings. Not a measurement of any viewer, not a forecast of views.
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