For agencies
Compare cuts of a video ad, second by second
You have three cuts of the same ad and a review tomorrow. neuro-viral scans each cut and shows, second by second, where the predicted brain response rises and where it falls. The discussion starts from a chart, not from the loudest opinion in the room.
What you get back for each cut
- A second-by-second chart of the predicted brain response, with the strongest second and the steepest fall marked.
- Two cuts laid over each other, so you can see the exact seconds where they differ.
- A suggested recut of the weakest stretch from the AI editor, which you can accept, change or ignore.
- A share page with the chart, to send to the client.
- A 3D brain map of 360 labelled regions, for the people who ask what is behind the line.
How a creative team uses it
- Scan each cut. Paste a YouTube link or upload the file.
- Read where the cuts differ. Most of the timeline will match. Look at the seconds that do not.
- Fix or choose. Recut the weak stretch, or take the stronger cut forward.
- Keep your live test. The scan narrows what you put spend behind. The live test still gives the final answer.
What it tells you, and what it does not
| It tells you | It does not tell you |
|---|---|
| Where in the timeline the predicted response rises and falls | Which cut will get more views, clicks or sales |
| How two cuts of the same ad differ, second by second | How your own audience will react. The prediction is for an average viewer |
| Which seconds deserve another look in the edit | Why a second scores low. That judgement stays with your editor |
This is a prediction from a model, not a measurement of any viewer, and it is not a forecast of results. In our own test the predicted response added nothing to a forecast of audience outcomes. The numbers are on the method and limits page.
Time and limits
- A 30-second ad takes about 7 minutes to scan and a 60-second ad about 13 (measured in October 2026). We email you when it is ready.
- Videos can be up to 10 minutes long.
- A YouTube link, or an MP4, MOV, WebM or AVI file.
Price
| Option | Price | What it covers |
|---|---|---|
| Free | $0 | One scan a month, up to 60 seconds. No card. |
| Agency pilot | $199, one-off | Send five ad creatives. Within 48 hours you get the second-by-second chart for each and a report you can put in front of the client. No subscription. |
| Agency plan | $299 a month | 5 hours of scan time a month, 5 seats, and as many two-cut comparisons as your scan time covers. |
Every plan is on the pricing page. If you are comparing tools, see neuro-viral and VidCognition side by side.
Try it on one of your own cuts
The first scan each month is free and needs no card. Or look at finished scans of ten well-known ads first.